Sony Xperia Launch Event 2017

Yesterday I was in attendance at Sony’s IFA launch event at The Woollen Mills in Dublin city centre. The launch was for the addition of two new smartphones to the Xperia range.

These phones come hot on the heels of the Sony Xperia Premium which was launched in June.

Xperia 5
Account director of Sony Mobile, Ciaran Cleary, at yesterdays launch

Earlier in the week we told you about the launch of these two devices and went into great detail about the key features and benefits, which you can read about here. It was great to be at the launch event to get our hands on the phones to hear more about, and see, the key features that really make them unique.

Some of the key features we got to see in more detail were:

The Motion Eye Camera

Built using know how from Sony’s Cyber Shot range, the Motion Eye Camera really allows you to capture stunning images.

Both phones also allow videos to be captured in super slow motion at 960 frames per second and feature predictive capture and auto-focus burst to allow you capture moments not possible with other smartphones.

Optimised 3

Continuing to enhance their smartphones with technological know how from their other products, the display on the Xperia XZ1 devices uses Sony’s BRAVIA TV technology to bring more colour and contrast to TV shows and movies in stunning realism, by incorporating HDR (High Dynamic Range) in its 5.2” full HD display, thus bringing razor-sharp, detailed and brighter images on screen.

The most interesting aspect of these phones comes in the form of the 3D creator. This allows you to scan your face to use in the Augmented Reality feature or chat on social media with a 3D sticker. There’s a full head scan option that let’s you share with friends or order a 3D printed version of yourself (if you’re that vain). While not a fan myself you can 3D scan your food and share it on social media, but please don’t.

Xperia 3

The Augmented Reality was also a really fun feature on the Xperia’s. There are so much possibilities with integration into Playstation games for example. Just imagine you playing for your favorite football team in Fifa or causing havoc in GTA. It could also be used in mobile applications, we were shown a demo of Iron Man with one of the Sony team members face and I can see this type of technology being a big hit with kids. It’s this innovation that I found refreshing and something I haven’t seen on other smartphones previously.

Xperia 7

Conor MacCormack CEO and creator of MCor Technologies, an Irish 3D printing company, was also present to talk about the possibilities and the simplicity for ordering 3D printed objects from your phone. Some of the props on display were of Hillary Clinton, a Nike shoe, a hammer and an unnervingly accurate Donald Trump.

The Xperia XZ1 will be available from Wednesday, 20th September in Black and Moonlit Blue from €649.99 on a prepay connection and €699 sim free. They will also be available on contract at a range of different price points depending on the provider.

The Xperia XZ1 Compact will be available from the first week of October from €549.99 on a prepay connection and €599 sim free. They will also be available on contract at a range of different price points depending on the provider. Colour variations will be revealed in the coming weeks.

We will be reviewing both smartphones in the very near future, but in the meantime, be sure to drop into your local store to check them out when they do go on sale.

IFA 2017 products

Sony also announced a number of new products at IFA 2017 earlier this month in Berlin. If you’re interested here’s all the products announced. They include the new Bravia OLED A1 Series TV, a premium range A9 camera, the RX0 Compact Camera, three sets of wireless headphones; the WF-1000X, the WH-1000XM2 and the WI-1000X. Also announced was Sony’s LF-S50G, which is their Google assisted wireless smart speaker.

You can hear all about these new products by watching the Key Note speech from the event.


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