KBC have teamed up with daft.ie and TheJournal.ie to launch Experience Your World. This is a project that allows you to experience spaces around you in virtual reality. On daft.ie you can explore potential new homes and in partnership with TheJournal.ie you can explore an iconic Irish landmark every month.
The partnership, planned in collaboration with Mediaworks, includes:
- A series of media-first VR experiences based in iconic Irish landmarks, on TheJournal.ie
- Virtual reality viewings of homes for sale, across Daft.ie
- And a groundbreaking database of local neighbourhood guides, combining TheJournal.ie’s content expertise with previously unseen data from Daft.ie
- A mortgage information event presented by leading industry experts
Director of Customer, Brand & Marketing at KBC Bank Ireland, Aidan Power said:
“We at KBC are delighted to announce our Experience Your World partnership with Journal Media and Daft.ie. Virtual reality continues to grow in popularity and is a revolutionary technology that allows consumers to experience a lifelike feel of what they are viewing, whether that is looking for a new home or wanting to find out more about a neighbourhood. As a digital led bank, KBC endeavours to provide our customers and the community with innovative technologies like this.”
“We are very excited to be involved in this first of its kind partnership allowing consumers to view prospective properties as well as explore iconic Irish buildings and city neighbourhoods in ways they have never been able to before – and what’s more exciting is that this is all accessible from the comfort of your mobile phone.”
Cameron McDonnell, Sales Strategy Director at Journal on the project:
“It’s been really exciting to work with both KBC and Mediaworks to bring these groundbreaking features to life. Our aim is always to pioneer new ways to reach and engage with our users in a meaningful way, and this partnership has allowed us to do that.
“This project pushes the boundaries of digital advertising in Ireland. I believe that this level of collaboration – by working closely with KBC to share and understand each other’s business objectives – has allowed us to create a long-term partnership that will enhance the daily lives of our consumers, whilst also reaffirming KBC’s position as the innovative digital bank in Ireland.”
Emer Lawn, Director, Mediaworks is excited by the collaboration:
“What is exciting about this initiative is not only that it is completely new; but that it is a true example of brave collaboration. The readers and consumers are getting something of real added value, and we are proud of our role in taking a branded concept and turning into an everyday feature of some of Ireland’s largest media and property channels.”
So how does it work? Simply pick up your smartphone, tablet or laptop and from the comfort of your own home you can explore some of Ireland’s most exciting landmarks. If you’re a prospective home buyer, you can walk through properties on the market in real time without leaving your couch. visit the virtual reality experience hub here.
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