Lottoz Launched in Ireland

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Lottoz.ie, the new fully regulated global online lottery platform has landed in Ireland with a mission to eliminate geographical borders and give Irish lottery fans the chance to bet on jackpots from the biggest lotteries worldwide including the US Powerball Lottery which currently has a jackpot of €101million.

​Lottoz is challenging the traditional way of playing lottery by allowing users of its mobile platform to bet on lottery results from 14 international lotteries from four continents including the US Powerball and Mega Millions, the EU’s EuroMillions and EuroJackpot, the UK’s National Lottery and Thunderball, Bonolotto, France Lotto and the Oz Lotto!

​By using a mobile platform to place bets and manage winnings, Lottoz removes geographical borders and the need to buy paper tickets and claim winnings in-person.

-Lottoz_Mobile

Owned and developed by new gaming and entertainment tech company Morpheus Games, Lottoz is licensed by Office of the Revenue Commissioners and is part of a new wave of digital-first brands that are changing the way people access the lottery.   From offices in Malta, Israel and Ukraine, all known for their up-and-coming tech and gaming sectors.

​Morpheus plans to continuously expand the number of international lotteries and games it offers Irish players for betting, and attract new digital and mobile-first audiences to this kind of gaming.

Co-Founder Kfir Biton, who devised the idea for Lottoz when he was sent a link to play the $1,586Bn  US Powerball Jackpot in January 2016 and found that he was not able to play had this to say:

“The lottery business needs to evolve if it is to survive. Driven by our cutting-edge technology and mobile customer experience, we introduce new, younger, global audiences to lotteries, with instant access to bet on their lucky numbers and win jackpots.

In 2017, accessibility is everything. People order gadgets and even cars on eBay, sublet apartments on AirBnB and do it on their phone in an instant.  Still, they have very limited accessibility to global lotteries offering incredible jackpots. Its alien for these players to have to queue for tickets and head into newsagents or supermarkets to collect their winnings.

This is a generation who pay with Apple Pay and trade in Bitcoins. They want to know that their winnings are already collected for them and in their account, ready to spend on the things they want. They want alerts for new games and instant access at the tap of a button.”

With these new audiences in mind, Lottoz is making it its mission to reimagine the way people play the lottery and connect to their dreams. Morpheus Games CEO Dave Avila on Lottoz.

“The global lottery market is worth $279.9M  and is set to grow at a CAGR  of 9.44% between 2017-2021, but the biggest challenge to growth is jackpot fatigue and the habit of playing predominantly offline.

​By taking the game online, expanding the jackpot opportunities and making it easy, secure and exciting to play for new mobile audiences, Lottoz is a brand that will spearhead a change in the market, and that is truly exciting!”

Kfir concludes:

“Over the coming months we plan to educate and change consumer habits by digitising lotteries from around the world, making them available to bet on via mobile. We have a great product for the UK market and we’re ready for Irish players to place their bets, but we’re also in development and we have an incredibly exciting product pipeline lined-up.”

Ultimately, Lottoz offers choice; choice of lotteries from around the world, choice of odds, choice of jackpots and draw times whenever you want them, wherever you are. ​

To bet on the biggest jackpots around the world, please visit  www.lottoz.ie. Remember folks to please gamble responsibly. For more information, please visit  GambleAware.ie.


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