Sony Introduces Three New 4K HDR TV Series

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Sony has announced three new TV series, both bringing pristine 4K HDR picture quality and an array of smart features.

On top of the three announced TVs sits the XF75 – a 4K HDR display which supports both HDR10 and Hybrid Log Gamma HDR formats. Equipped with the 4K X-Reality™ PRO technology, the XF75 effortlessly upscales every image closer to true 4K quality as images are sharpened and refined in real time so the viewers can enjoy clear, detailed picture. With advanced voice control and Android TV™, the XF75 4K HDR TV allows instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others.

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The XF70 brings the 4K HDR experience in four screen sizes (43, 49, 55, 65) to accommodate various living room setups. Thanks to the 4K X-Reality PRO technology it upscales the detail and clarity of every image for improved overall picture quality. The XF70 has a built-in Internet browser and is a perfect set to enjoy shows and movies through popular streaming apps with instant one-click access to Netflix and YouTube apps1 as well as best games on PlayStation®4 and PlayStation®4 Pro consoles – all in vividly detailed HDR. Similarly to the XF83, the XF70 series has a cleverly designed stand to keep cables from set-top boxes or Blu-ray players out of sight.

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The XF70 and XF75 bring the 4K HDR experience to life in four screen sizes (43, 49, 55, 65) to accommodate various living room setups. Thanks to the 4K X-Reality PRO technology they can upscale the detail and clarity of every image for improved overall picture quality.

The XF83, which boasts the powerful 4K HDR Processor X1, is a perfect solution for those who look for high-quality image enclosed in a big screen size of either 60 or 70 inches. Various technologies included in the XF83 series work together to make colours and contrast more real, clean the picture and reduce on-screen noise, or sharpen, refine and upscale images to reveal extra detail. With advanced voice control and Android TV™, the XF83 4K HDR TV allows instant access to movies, TV shows and thousands of apps, and can be used as a gaming device. TV lovers can enjoy hit shows and movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and others. The XF83 4K HDR TV is edged in a narrow aluminum effect frame has a clever stand that helps keep all wires and cables secured and hidden.

The Sony XF83, XF70 and XF75 series 4K HDR TVs will be available this spring.

 For more information please visit the Sony website: www.sony.co.uk.


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